The coronavirus is still responsible for more and more patients each day. These are strange and unsure times and while of course people getting sick is our biggest concern, we’re worried about our economy as well. A lot of webstore owners use these difficult times with home isolated personnel, falling sales numbers and the economy having a hard time in general, to act. While unable to continue some of their standard company processes, they choose to optimize and reimagine their marketing and look for new opportunities and possibilities.

Market places such as Amazon, eBay, Walmart, Alibaba and Aliexpress quickly take over market share. Every day more merchants choose to sell their products on external platforms. Sometimes as an additional sales channel to their existing webstore, sometimes as their main selling platform. Selling via marketplaces works for some branches and products, -you’ll never hear us say you should not make use of marketplaces-, but this is why B2B merchants should always start with their webstore, and should not be completely dependent on marketplaces!