Market places such as Amazon, eBay, Walmart, Alibaba and Aliexpress quickly take over market share. Every day more merchants choose to sell their products on external platforms. Sometimes as an additional sales channel to their existing webstore, sometimes as their main selling platform. Selling via marketplaces works for some branches and products, -you’ll never hear us say you should not make use of marketplaces-, but this is why B2B merchants should always start with their webstore, and should not be completely dependent on marketplaces!
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